12 April 2016 in Nottingham
We are interested so see the research into screen promotion, untertaken at The University of Nottingham's Department of Culture, Film and Media. Professor Paul Grainge and Dr Cathy Johnson of this department will be looking at how we can capture the attention of consumers, clients and suppliers and turn them into powerful advocates for our business.
They will explore which kinds of content are most likely to spread online and why people want to share content. They will also reflect on the improtance of thinking about when and where to release our content, and demonstrate that we don't need a large marketing budget to spread the word about our business.