Janella specialises in advising companies on all their trade mark and brand protection requirements. She has particular expertise in advising clients with multiple brand portfolios and those targeting global market places.
Janella has wide ranging experience of advising clients who require commercially focused brand management expertise. She advises a diverse client base, very often supporting both in-house legal teams or acting as a strategic adviser for senior management and brand management teams. Janella has developed specific expertise with regard to strategic trade mark portfolio and budget management, enabling client companies to control their costs and budget as part of their planning process. She also has extensive knowledge of many jurisdictions across the world and can advise and support clients comprehensively on any of their geographical expansion plans, either to extend their brands into new market places or develop new brands for specific target markets.
Janella is a UK and European Trade Mark Attorney and has served on the Council of the Chartered Institute of Trade Mark Attorneys (CITMA) during which time she became particularly involved in the Information Committee of the Council, and in particular oversaw the rebranding of the institute to the format still in use today. She has also previously been an CITMA examiner and a student tutor.
Janella is listed as an IP star by Managing Intellectual Property and is also listed as an expert in the field of trade marks in the "Who's Who Legal" series.