IP in product development

ARTICLE SUMMARY

Creating an original product can be a long and challenging process. Product development exists to take a new idea all the way from an initial concept to market and success requires your product to pass through a series of very distinct stages before it reaches its market.

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Creating an original product can be a long and challenging process. Product development exists to take a new idea all the way from an initial concept to market and success requires your product to pass through a series of very distinct stages before it reaches its market.

For us, these stages are:

  • Concept
  • Research
  • Analysis
  • Development
  • Launch
  • Aftersales

Moving through the various stages is incredibly exciting. However, sometimes progress can be slowed down by questions around engineering, budgeting, sales, marketing, health & safety, customer relations, sustainability ...

… and ‘legal’!

We understand that legal is sometimes an additional and unwelcome distraction when your launch is looming. Unfortunately, you can’t afford to ignore it.

The good news is we will make the legal part as easy as possible.

This guide was created with you, the product developer, in mind. You can use it as a crib sheet for some of the IP questions you should ask yourself (or your IP attorney) at every stage of the product development process.

In the guide we highlight the three key issues you should consider at every stage before moving on to the next. Many might seem obvious, but we trust they’ll provide a valuable and timely reminder.

And if we can add any more detail or answer any questions, please don’t hesitate to contact us.

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