Brand Enforcement
Our team of trade mark attorneys, solicitors, and brand protection experts work together to help you identify and deal with any misuse of your brand - anywhere in the world.
Infringement and counterfeiting can cause serious harm to your brand - damaging reputation, diverting sales, and undermining the market share you’ve worked hard to build.
The challenge is that brand misuse is becoming more complex, and more widespread. From online marketplaces to NFTs, new threats are constantly emerging - and brand owners are expected to respond fast.
Our role is to make that easier. By combining specialist legal expertise with smart monitoring tools, we help you act quickly and decisively to protect your brand.
If your brand is at risk from misuse or counterfeiting, talk to our team about how we can help you enforce your rights.
Key Areas of Expertise
Strategic enforcement advice
When faced with potential misuse or infringement, we advise on the most effective route to resolution - balancing speed, cost, and commercial outcome. We look at the scale of the issue, the strength of your intellectual property (IP) rights, and any supporting contractual claims.
When faced with potential misuse or infringement, we advise on the most effective route to resolution - balancing speed, cost, and commercial outcome. We look at the scale of the issue, the strength of your intellectual property (IP) rights, and any supporting contractual claims.
Monitoring & surveillance
Our monitoring programmes cover online marketplaces, search engines, domains, social media, and NFT platforms. At the core is our market-leading brand protection platform, iProvidence, which identifies unauthorised use early, so you can act fast.
Our monitoring programmes cover online marketplaces, search engines, domains, social media, and NFT platforms. At the core is our market-leading brand protection platform, iProvidence, which identifies unauthorised use early, so you can act fast.
Auditing your portfolio
A strong enforcement strategy starts with strong IP rights. We review your trade mark portfolio across key markets to ensure you have the protection you need to defend your brand effectively.
A strong enforcement strategy starts with strong IP rights. We review your trade mark portfolio across key markets to ensure you have the protection you need to defend your brand effectively.
Pre-action correspondence
Many disputes begin with a cease-and-desist letter. We ensure your communications strike the right tone - robust enough to secure your goals, but commercially sensitive where needed.
Many disputes begin with a cease-and-desist letter. We ensure your communications strike the right tone - robust enough to secure your goals, but commercially sensitive where needed.
Negotiating settlements
Where resolution is possible, we help you negotiate the best outcome - whether through coexistence agreements, licensing terms, or structured timelines for rebranding.
Where resolution is possible, we help you negotiate the best outcome - whether through coexistence agreements, licensing terms, or structured timelines for rebranding.
Customs seizures
We regularly work with customs authorities to block counterfeit goods at the border. Submitting an Application for Action (AFA) is a simple, and cost-effective, way to register your rights with enforcement agencies.
We regularly work with customs authorities to block counterfeit goods at the border. Submitting an Application for Action (AFA) is a simple, and cost-effective, way to register your rights with enforcement agencies.
Litigation
When litigation is necessary, our experienced solicitors can secure injunctions, damages, or both. We also coordinate cross-border actions to deliver results in multiple jurisdictions.
When litigation is necessary, our experienced solicitors can secure injunctions, damages, or both. We also coordinate cross-border actions to deliver results in multiple jurisdictions.
In-house training
We offer tailored training sessions for your teams - raising awareness of brand protection risks, and helping you build internal capability to respond to threats effectively.
We offer tailored training sessions for your teams - raising awareness of brand protection risks, and helping you build internal capability to respond to threats effectively.
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