Brand Strategy
We develop enforceable brand strategies that differentiate your business, create commercial value, and protect your most valuable assets.
A strong brand is one of your business's most valuable assets - but only with the right strategy. We help transform your branding from a cost into a revenue-generating asset through:
- Strategic brand creation and clearance.
- Registration of rights across all relevant jurisdictions.
- Ongoing enforcement and commercialisation.
Our brand specialists work alongside you to create a cohesive, long-term strategy that aligns with your commercial goals and evolves with your business.
Ready to build a brand strategy that delivers real commercial value? Contact our brand specialists today.
Key Areas of Expertise
Brand creation & clearance
We help shape your brand from the start - identifying distinctive elements, assessing risk, and conducting clearance searches to avoid conflict with third-party rights. Our coordinated global search strategies ensure your brand is launch-ready and free from infringement risks in key markets.
We help shape your brand from the start - identifying distinctive elements, assessing risk, and conducting clearance searches to avoid conflict with third-party rights. Our coordinated global search strategies ensure your brand is launch-ready and free from infringement risks in key markets.
Protection strategy
We advise on how best to secure protection for all aspects of your brand - through conventional and non-conventional trade marks, registered and unregistered designs, trade dress, copyright, and more. We also support layered protection strategies to build long-term, defensible value around your brand.
We advise on how best to secure protection for all aspects of your brand - through conventional and non-conventional trade marks, registered and unregistered designs, trade dress, copyright, and more. We also support layered protection strategies to build long-term, defensible value around your brand.
Portfolio planning & registration
Our team develops a tailored filing strategy aligned with your commercial goals. We guide you on where, when, and how to file for protection and manage your brand assets. Every registration decision is made with enforcement and commercialisation in mind.
Our team develops a tailored filing strategy aligned with your commercial goals. We guide you on where, when, and how to file for protection and manage your brand assets. Every registration decision is made with enforcement and commercialisation in mind.
Enforcement & monitoring
We ensure your brand is protected in practice, not just on paper. Our strategies include trade mark watching, domain and company name monitoring, and marketplace surveillance. We advise on online takedowns, oppositions, and litigation, giving you clear options for action when needed.
We ensure your brand is protected in practice, not just on paper. Our strategies include trade mark watching, domain and company name monitoring, and marketplace surveillance. We advise on online takedowns, oppositions, and litigation, giving you clear options for action when needed.
Strategic reviews & lifecycle management
Brand value evolves over time. We help you adapt by reviewing your portfolio, consolidating renewals, identifying redundant rights, and refiling where needed. We also support policies for long-term enforcement, such as clearing unused rights or documenting consistent action against misuse.
Brand value evolves over time. We help you adapt by reviewing your portfolio, consolidating renewals, identifying redundant rights, and refiling where needed. We also support policies for long-term enforcement, such as clearing unused rights or documenting consistent action against misuse.
Commercialisation & valuation readiness
Whether you're preparing for investment, licensing, or sale, we make sure your brand strategy supports valuation. We ensure your intellectual property (IP) assets are documented, enforceable, and positioned to contribute clearly to your business’s bottom line.
Whether you're preparing for investment, licensing, or sale, we make sure your brand strategy supports valuation. We ensure your intellectual property (IP) assets are documented, enforceable, and positioned to contribute clearly to your business’s bottom line.
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