iProvidence
With the growing threat of cybercrime and online fraud, brand protection should be a priority for any business. Our powerful iProvidence tool can help you safeguard your corporate reputation and intellectual property by tackling brand misuse online.
Why Online Brand Protection Matters
With millions of daily transactions, online marketplaces are integral to growing product sales. But with increased opportunity comes increased risk, making it challenging for businesses to stay ahead of the latest cyber threats.
The past year alone has seen a 38% increase in counterfeiting, with many alarming reports of fake products being sold online.
Without robust brand protection, your business could be exposed to various digital threats, including:
- Counterfeit products diverting sales away from your business.
- Impersonation attacks in which cybercriminals create fake websites and social media profiles.
- Increased risk of compliance issues, if you're not enforcing your IP rights.
Ultimately, brand misuse could lead to serious financial losses and reputational damage for your company. Our online brand protection tool, iProvidence, can help.
Brand Monitoring: How iProvidence Can Help
As an all-seeing eye on the internet, iProvidence puts your brand under surveillance online. It brings together Potter Clarkson's intellectual property expertise with decades of global brand protection experience to safeguard your reputation and revenue.
Using advanced technology and expert analysis, iProvidence handles brand enforcement on your behalf, monitoring suspicious activity and taking swift action against online infringements.
Step 1: Find infringements
We actively scan the internet to spot infringements of your brands, products and services.
Step 2: Filter and assess threat
Our expert analysts review each infringement to assess how serious the threat is to your business.
Step 3: Enforce and protect
We take immediate brand enforcement action to remove any offending listings and protect your IP rights.
You then get a report summarising the anti-counterfeiting action we've taken. Our lawyers can also advise on taking legal action against major or repeat offenders.
FAQs About Online Brand Protection
How do I stop fake versions of my product being sold online?
Start by registering trade marks and only working with partners and resellers you know will adhere to your brand protection policies. You can also raise awareness among buyers by sharing tips on how to spot fakes and where to buy genuine products online.
What’s the best way to monitor my brand for counterfeits?
Automated online brand monitoring tools are a good way to track your brand's presence across all the platforms you’re using. This way you can identify potential threats and infringements quickly before they damage your brand.
How can I remove unauthorised sellers from online marketplaces?
You can enforce your trade marks and other IP rights to make the offending online marketplaces remove fake listings. This may include sending cease and desist letters, filing lawsuits or even working with law enforcement agencies.
Is there a service that finds and removes fake listings for me?
Yes, iProvidence can spot counterfeit product listings and misleading adverts that could deceive your customers. It also takes action to remove fraudulent listings.
What are my options for enforcing my brand rights online?
Online brand protection platforms that use the latest search and detection technologies can quickly identify infringements and take the necessary brand enforcement action.
