FMCG

FMCG

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We help FMCG brands protect and commercialise the value of their products, packaging and brand portfolios in global markets.

Whether you produce food, drink, household or personal care products, your products and brands are valuable assets. But holding that value is a constant balancing act.

You need to meet rising consumer expectations while expanding your product range and protecting instantly recognisable names. All of this plays out in one of the most competitive global markets.

That's why the intellectual property (IP) behind your brand, products, and packaging must be fully protected and strategically managed to support growth, defend your market position, and maximise commercial return.

This is where our trade mark attorneys, IP solicitors, and patent attorneys in our specialist FMCG team can help.

Speak to us today about protecting your products and brands.

Key Areas of Expertise

Consumer Goods

Products in high-volume retail markets face constant risk of copying or brand misuse. We help you protect brands, processes, and packaging to stay competitive in a fast-moving sector.

Fashion & Apparel

Fast production cycles and increased competition can leave fashion brands exposed. To maximise the value of the clothing you produce, you need protection across branding, design, and technology.

Learn more
Fashion & Apparel

Food & Drink

Food and drink is the UK's largest manufacturing sector, and the risks to your brand have never been higher. Now more than ever, protecting product identities and key selling points is essential to secure competitive advantage, revenue, and market share.

Media

Media businesses face pressure to protect content, formats, and brand assets across a growing number of platforms. We advise on IP strategy for content creation, licensing, advertising, and digital distribution.

4 Reasons to Choose Potter Clarkson for Your FMCG IP

1. Expertise in your sector

We've worked in-house and with an extensive range of clients across every area of the FMCG market. We understand how your business works, the risks you face, how different geographical markets behave, and the moving parts across your supply chain. This insight means we can focus on what matters most from day one.

2. Strategic perspective

We've helped clients create and maintain international portfolios of brands, products, and commercial relationships. That experience means we know how to put together the IP and legal strategy you'll need to achieve your commercial goals.

3. Seamless multidisciplinary support

The integration between our attorneys and IP solicitors allows us to offer well-coordinated, tailored, and multidisciplinary guidance, so you can easily access the advice you need from one source:

  • Our specialist in-house IP solicitors negotiate and draft the agreements you need to develop, scale, and fully exploit your brand and products.
  • Our trade mark attorneys protect and enforce your brand against competitor activity.
  • And in the event of enforcement, our IP solicitors can draw on deep experience of running difficult and procedurally complex cases to achieve the best possible outcome for clients.

4. Best-value IP products and processes

Built around the specific challenges faced by start-ups, SMEs, and investors, our innovative range of fixed-price IP solutions are designed to help you quickly and easily maximise the commercial value of your IP at each milestone, from initial funding to your chosen exit route.

How We Can Help

Our multidisciplinary FMCG team includes trade mark attorneys, patent attorneys, and IP solicitors with the experience to protect your products and brands, strengthen your position in the market, and help you unlock long-term commercial value.

We work with heritage brands, growing businesses, and ambitious start-ups across a wide range of consumer products. Our advice covers the full scope of IP rights and is shaped by the demands of fast-moving, highly competitive markets.

We will:

  • Provide clear advice to protect your brands globally.
  • Advise you on the best strategy for all your intellectual property rights.
  • Register your patents, designs, and trade marks, and help you protect your trade secrets, worldwide.
  • Provide infringement and validity opinions for your patents, designs, and trade marks.
  • Carry out trade mark searches and watches, including our online brand protection service.
  • Defend your IP rights from attacks via a patent or trade mark office, or court proceedings.
  • Enforce your rights against competitor infringement.
  • Draft the commercial, IP, and licensing agreements you need to capture, protect, and exploit your IP.
  • Offer a wider commercial perspective you can use to build and grow your brand and product portfolio.

4 Reasons to Choose Potter Clarkson for Your FMCG IP

1. Expertise in your sector

We've worked in-house and with an extensive range of clients across every area of the FMCG market. We understand how your business works, the risks you face, how different geographical markets behave, and the moving parts across your supply chain. This insight means we can focus on what matters most from day one.

2. Strategic perspective

We've helped clients create and maintain international portfolios of brands, products, and commercial relationships. That experience means we know how to put together the IP and legal strategy you'll need to achieve your commercial goals.

3. Seamless multidisciplinary support

The integration between our attorneys and IP solicitors allows us to offer well-coordinated, tailored, and multidisciplinary guidance, so you can easily access the advice you need from one source:

  • Our specialist in-house IP solicitors negotiate and draft the agreements you need to develop, scale, and fully exploit your brand and products.
  • Our trade mark attorneys protect and enforce your brand against competitor activity.
  • And in the event of enforcement, our IP solicitors can draw on deep experience of running difficult and procedurally complex cases to achieve the best possible outcome for clients.

4. Best-value IP products and processes

Built around the specific challenges faced by start-ups, SMEs, and investors, our innovative range of fixed-price IP solutions are designed to help you quickly and easily maximise the commercial value of your IP at each milestone, from initial funding to your chosen exit route.

4 Reasons to Choose Potter Clarkson for Your FMCG IP

  1. Expertise in your sector

We've worked in-house and with an extensive range of clients across every area of the FMCG market. We understand how your business works, the risks you face, how different geographical markets behave, and the moving parts across your supply chain. This insight means we can focus on what matters most from day one.

  1. Strategic perspective

We've helped clients create and maintain international portfolios of brands, products, and commercial relationships. That experience means we know how to put together the IP and legal strategy you'll need to achieve your commercial goals.

  1. Seamless multidisciplinary support

The integration between our attorneys and IP solicitors allows us to offer well-coordinated, tailored, and multidisciplinary guidance, so you can easily access the advice you need from one source:

  • Our specialist in-house IP solicitors negotiate and draft the agreements you need to develop, scale, and fully exploit your brand and products.
  • Our trade mark attorneys protect and enforce your brand against competitor activity.
  • And in the event of enforcement, our IP solicitors can draw on deep experience of running difficult and procedurally complex cases to achieve the best possible outcome for clients.
  1. Best-value IP products and processes

Built around the specific challenges faced by start-ups, SMEs, and investors, our innovative range of fixed-price IP solutions are designed to help you quickly and easily maximise the commercial value of your IP at each milestone, from initial funding to your chosen exit route.

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Get in Touch with Our FMCG Team

Dave Clark
Charlotte Crowhurst
Edwina FitzHugh
Dave Holt
Emmy Hunt

Want to discuss your FMCG products and brands. Fill in the form and we'll be in touch soon.

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