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To compete and grow effectively, your intellectual property (IP) must align with your business plan - and be supported by the right strategy. An IP audit is the most efficient way to make sure it does.

Your business may have started with a strong idea and a robust plan to take it to market - but have you mapped your IP to that plan?

Too often, businesses focus on developing their strategy without fully considering how their IP can strengthen and support it. IP is not just a legal tool - it’s a key commercial asset. It protects your innovations, creates market exclusivity, and adds measurable value to your company.

It’s also a major factor in investment decisions. Weak IP portfolios can significantly reduce valuations or even cause investors to walk away entirely.

At Potter Clarkson, our IP audit service provides the foundation for a commercially focused IP strategy. It ensures your IP actively contributes to your business goals - and stands up to investor scrutiny.

Start aligning your IP with your business goals today. Speak to our IP audit team to get started.

Key Areas of Expertise

Strategic alignment from day one

Our audit process is designed to ensure your IP strategy is integrated with your commercial goals right from the outset. We guide you through four key stages:

  1. Understand the role of IP in your business: We’ll help you assess how your IP can support your growth, enhance your commercial advantage, and increase the overall value of your company.
  2. Identify and categorise your innovation: We identify what IP you have, what protection is most suitable, and when to consider formal registration.
  3. Develop your IP protection strategy: We create a tailored filing strategy for patents, designs, and trade marks, dictating where, when, and how you should protect your ideas.
  4. Document your position clearly: You’ll receive a clear roadmap that sets out your IP assets and strategy - ready to present to stakeholders, board members, and potential investors.
Strategic alignment from day one

Our audit process is designed to ensure your IP strategy is integrated with your commercial goals right from the outset. We guide you through four key stages:

  1. Understand the role of IP in your business: We’ll help you assess how your IP can support your growth, enhance your commercial advantage, and increase the overall value of your company.
  2. Identify and categorise your innovation: We identify what IP you have, what protection is most suitable, and when to consider formal registration.
  3. Develop your IP protection strategy: We create a tailored filing strategy for patents, designs, and trade marks, dictating where, when, and how you should protect your ideas.
  4. Document your position clearly: You’ll receive a clear roadmap that sets out your IP assets and strategy - ready to present to stakeholders, board members, and potential investors.

Deliverables that drive action

Even the best ideas need execution. That’s why we don’t just deliver analysis - we help you put your strategy into practice with four tangible outputs:

  1. A written IP strategy to guide your future decisions and help you manage IP responsibly and commercially.
  2. An audit report confirming your inventive concepts, identifying relevant rights and ownership, and highlighting any legal or commercial risks.
  3. An investor ready summary deck that outlines your IP position and can be used in funding presentations.
  4. A costed IP budget giving you a clear view of your upcoming IP expenditure.
Deliverables that drive action

Even the best ideas need execution. That’s why we don’t just deliver analysis - we help you put your strategy into practice with four tangible outputs:

  1. A written IP strategy to guide your future decisions and help you manage IP responsibly and commercially.
  2. An audit report confirming your inventive concepts, identifying relevant rights and ownership, and highlighting any legal or commercial risks.
  3. An investor ready summary deck that outlines your IP position and can be used in funding presentations.
  4. A costed IP budget giving you a clear view of your upcoming IP expenditure.

Introducing Kick-StartiP

To make your IP Audit as straightforward as possible, we’ve created Kick-StartiP - a fixed-price, fixed-outcome audit that delivers all of the above with clarity and confidence.

Introducing Kick-StartiP

To make your IP Audit as straightforward as possible, we’ve created Kick-StartiP - a fixed-price, fixed-outcome audit that delivers all of the above with clarity and confidence.

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Get in Touch with Our IP Audits Team

Peter Finnie
Benjamin Hoffmann
Sara Holland
Dave Holt
Camilla Kiørboe

Start aligning your IP with your business goals today. Speak to our IP audit team to get started.

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