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News

The latest insights, sector developments and case updates from Potter Clarkson. Explore up-to-date content from our experts and stay informed on the issues shaping the IP landscape.

UK comparable trade marks: grace period ends soon
UK comparable trade marks: grace period ends soon
Article
Oct 13, 2025
3 min

UK comparable trade marks: grace period ends soon

As 2025 draws to a close, brand owners face an important deadline that could affect their UK trade mark rights. From 1 January 2026, it is no longer possible to rely on evidence of use in the EU to maintain the validity of UK comparable trade marks (often called “Brexit clones”). This marks the end of the grace period for use, originally set out in the UK/EU Withdrawal Agreement.

Chambers and Partners 2026
Chambers and Partners 2026
Firm News
Nov 1, 2025
3 min

Chambers and Partners 2026

We’re proud to announce that Potter Clarkson has once again been recognised in the Chambers UK Guide 2026.‍‍

How can patents and designs maximise the value of a fashion business?
Article
April 23, 2026
4 min

How can patents and designs maximise the value of a fashion business?

When people think about intellectual property in fashion, they often think first about branding.

Fashion businesses often create real value through materials, construction and design features, but many miss the chance to protect it

Fashion & Apparel
Patents
Designs
The UK cyber security market in 2026: growth, investment and the road to 2031
Article
April 20, 2026
7 min

The UK cyber security market in 2026: growth, investment and the road to 2031

The UK cyber security market is entering a defining growth phase.

The UK cyber security market is moving into a critical growth phase, driven by rising threat levels, tighter regulation and the reality that cyber resilience is now a core business requirement.

Software
IP Strategy
How can trade marks maximise the value of a fashion brand?
Article
April 16, 2026
4 min

How can trade marks maximise the value of a fashion brand?

A fashion brand can spend years building recognition in a name, only to discover too late that the name was never properly secured.

A fashion brand can spend years building recognition in a name, only to discover too late that the name was never properly secured.

Fashion & Apparel
Trade Marks
How to prepare your IP for debt finance lending
Article
April 16, 2026
5 min

How to prepare your IP for debt finance lending

As more lenders embrace the value of intangible assets, intellectual property (IP) has emerged as a powerful lever for companies seeking debt financing.

As more lenders embrace the value of intangible assets, intellectual property (IP) has emerged as a powerful lever for companies seeking debt financing.

Banks & Lenders
Investor Ready
Can you use IP as collateral to secure debt financing as your business develops?
Article
April 16, 2026
6 min

Can you use IP as collateral to secure debt financing as your business develops?

Securing debt finance is rarely straightforward, particularly for businesses that are pivoting, diversifying or launching new product lines.

A well‑protected IP portfolio can provide real security, helping businesses access debt finance even where traditional assets are limited.‍

Banks & Lenders
Investors
Investor Ready
Branding in sportstech: why brand is now a strategic advantage
Article
April 15, 2026
6 min

Branding in sportstech: why brand is now a strategic advantage

Sportstech is moving fast. New platforms, devices, data tools and fan experiences are reshaping how sport is played, watched and commercialised.

In a sportstech market where innovation is the baseline rather than the differentiator, brand has become the decisive factor in how technologies are understood, trusted and chosen.

Sportstech
Brand Strategy
Trade Marks
How can trade secrets maximise the value of a fashion business?
Article
April 14, 2026
5 min

How can trade secrets maximise the value of a fashion business?

Not all valuable IP in fashion is visible on the hanger, stitched into the label or obvious from the finished product.

Some of the most valuable assets in a fashion business are not visible in the finished product but sit quietly behind the scenes, such as manufacturing know how, technical processes and sourcing intelligence.

Fashion & Apparel
Trade Secrets
AI cyber security strategy in 2026: innovation, risk, and IP
Article
April 1, 2026
4 min

AI cyber security strategy in 2026: innovation, risk, and IP

AI is reshaping cyber security at pace, accelerating both attack and defence.

AI is rapidly transforming both cyber attacks and cyber‑defence, making it essential for innovators to adopt a strategic approach to protecting AI‑driven cybersecurity technologies.

Artificial Intelligence
Software
IP Strategy
What happens if someone opposes your trade mark?
Article
March 24, 2026
6 min

What happens if someone opposes your trade mark?

As a UK trade mark attorney, one of the most common and often most stressful situations my clients face is when their application for a trade mark is opposed, or they receive a Notice of Threatened Opposition (a Form TM7a).

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Trade Marks
Does being brand led drive growth?
Article
March 17, 2026
6 min

Does being brand led drive growth?

Growing evidence shows that a brand‑led approach can be a powerful driver of stronger, long‑term business growth.

Being brand‑led helps a company grow because people remember and trust brands that tell clear, emotional stories. Protecting the brand with trade marks makes sure the value created through marketing stays safe from copycats.‍

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Brand Strategy
Brand Clearance
Trade Marks
How Potter Clarkson augments patent excellence with AI
Firm News
March 13, 2026
3 min

How Potter Clarkson augments patent excellence with AI

At Potter Clarkson, we are fully focused on delivering on one promise: to maximise the value of innovation.

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A German court rules that AI-generated designs do not benefit from copyright protection
Case Update
March 13, 2026
4 min

A German court rules that AI-generated designs do not benefit from copyright protection

In order that a design or other work can be protected by copyright in the EU and UK, it must be original in the sense of involving a human author’s making of creative choices such that their personality finds its expression in the work.

Artificial Intelligence
Copyright
What is the difference between intellectual property rights and intellectual capital?
Article
March 12, 2026
5 min

What is the difference between intellectual property rights and intellectual capital?

In today’s increasingly knowledge-driven economy, intangible assets often matter more than the more traditional physical ones with companies competing with ideas, innovation and knowhow rather than with factories, machinery or ‘product’ alone.

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IP Strategy
IP Audits
IP Due Diligence
Protecting innovation in biochar: essential IP strategies for a rapidly growing climatetech sector
Article
March 9, 2026
7 min

Why IP matters in biochar: protecting and commercialising innovation in Europe’s fastest growing carbon removal sector

As Europe accelerates toward a net zero future, few climate solutions have seen momentum quite like biochar.

Energy & Cleantech
Carbon Capture
Food & Agritech
Patents
Trade Secrets
IP Strategy
Licensing for sportstech: a strategic pathway to monetisation, commercialisation and global scaling
Article
February 25, 2026
7 min

Licensing for sportstech: a strategic pathway to monetisation, commercialisation and global scaling

Innovation in sportstech is accelerating at an extraordinary pace.

Sportstech
Licensing & Commercial Agreements
Adjusting the hurdles: UK Supreme Court backs European test for software inventions
Case Update
February 19, 2026
10 min

Adjusting the hurdles: UK Supreme Court backs European test for software inventions

On 11 February, the UK Supreme Court issued a landmark ruling in Emotional Perception AI Limited v Comptroller General of Patents, Designs and Trade Marks¹ that reshapes UK practice on the assessment of computer-implemented inventions, aligning it with the European Patent Office’s long-standing approach.

Artificial Intelligence
Software
Electronics & Computing
Patents
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