Sportstech

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The vast range of technologies being developed in sportstech - from AI and wearables to immersive tech and connected platforms - is reshaping everything from performance and recovery to fan engagement and commercial strategy. Our team helps you protect the intellectual property (IP) that gives your product its edge and ensures it's set up to succeed in a competitive market.

The global sportstech market was valued at $13.2 billion at the end of 2022 and is expected to grow by more than 20% annually through to 2030. That growth is attracting significant investment, backed by rising valuations and global expansion into markets including India, Brazil, and the Middle East.

Innovation in this sector is being driven by rapid advances in technologies like AI, wearables, immersive fitness equipment, connected platforms, and fan data systems. Data is central to how these technologies operate, and how it's collected, analysed, and applied must be protected. Without protection, your innovation is at risk of infringement, reengineering, or reappropriation.

This is where our dedicated sportstech team can help.

Want to discuss the protection and commercialisation of your sportstech IP? Contact our team.

How We Help Protect and Commercialise Your Sportstech Innovation

Our sportstech team helps you protect the technology at the heart of your product, whether you're working with AI, performance tracking, immersive experiences, or wearables. We'll develop the IP strategy that fits your product, your market, and your commercial objectives.

Where your innovation spans multiple technologies, we'll build a team around it. This combines attorneys with the most relevant technical backgrounds and IP solicitors who advise on licensing, partnerships, and commercial agreements. Together, they'll help make sure your product reaches the right markets securely.

You'll be supported by patent attorneys with experience across wearables, AI and data analytics, and smart fitness equipment. They will help you navigate the complex world of IP law and put the right strategy in place to secure and commercialise your innovations.
Our solicitors specialise in drafting and negotiating domestic and multi-jurisdictional agreements. They work with numerous clients in the sportstech space and will ensure all necessary commercial arrangements are in place to execute your business plan.
If your position or IP is challenged, our experienced litigators will guide you through the process within the UK, Europe, and, if required, internationally.
Our trade mark attorneys will protect your brand and alert you to any unauthorised or unwelcome attention from your competitors.
If you're preparing for investment, we'll make sure your IP is investor ready and clearly aligned with your business goals. If you're investing in sportstech, we can assess the IP position of potential investees using our proven VerifyiP model. You'll have the clarity you need to make confident decisions.

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