News

AI cyber security strategy in 2026: innovation, risk, and IP

AI is reshaping cyber security at pace, accelerating both attack and defence.

AI is rapidly transforming both cyber attacks and cyber‑defence, making it essential for innovators to adopt a strategic approach to protecting AI‑driven cybersecurity technologies.

What happens if someone opposes your trade mark?

As a UK trade mark attorney, one of the most common and often most stressful situations my clients face is when their application for a trade mark is opposed, or they receive a Notice of Threatened Opposition (a Form TM7a).

Does being brand led drive growth?

Growing evidence shows that a brand‑led approach can be a powerful driver of stronger, long‑term business growth.

Being brand‑led helps a company grow because people remember and trust brands that tell clear, emotional stories. Protecting the brand with trade marks makes sure the value created through marketing stays safe from copycats.‍

How Potter Clarkson augments patent excellence with AI

At Potter Clarkson, we are fully focused on delivering on one promise: to maximise the value of innovation.

A German court rules that AI-generated designs do not benefit from copyright protection

In order that a design or other work can be protected by copyright in the EU and UK, it must be original in the sense of involving a human author’s making of creative choices such that their personality finds its expression in the work.

What is the difference between intellectual property rights and intellectual capital?

In today’s increasingly knowledge-driven economy, intangible assets often matter more than the more traditional physical ones with companies competing with ideas, innovation and knowhow rather than with factories, machinery or ‘product’ alone.

Why IP matters in biochar: protecting and commercialising innovation in Europe’s fastest growing carbon removal sector

As Europe accelerates toward a net zero future, few climate solutions have seen momentum quite like biochar.

Licensing for sportstech: a strategic pathway to monetisation, commercialisation and global scaling

Innovation in sportstech is accelerating at an extraordinary pace.

Adjusting the hurdles: UK Supreme Court backs European test for software inventions

On 11 February, the UK Supreme Court issued a landmark ruling in Emotional Perception AI Limited v Comptroller General of Patents, Designs and Trade Marks¹ that reshapes UK practice on the assessment of computer-implemented inventions, aligning it with the European Patent Office’s long-standing approach.

Why brand is now the ultimate strategic advantage for fashion entrepreneurs

Fashion is one of the fastest moving industries in the world. Trends shift in days, new brands appear every week and consumers are smarter, more selective and more values driven than ever before.

Can I appeal an EPO opposition decision?

A decision of the EPO Opposition Division (OD) can be appealed, but only by a party who took part in the opposition proceedings and is adversely affected by the decision.

EPO opposition vs appeal

An EPO opposition and an EPO appeal are distinct procedures, each with its own character, timetable, evidential rules, and decision-making body.

From sketch to store, don't let anyone cut from your cloth

The reason you started your business was to bring your garments, materials and manufacturing innovations to market so the largest possible number of people can enjoy them.

Potter Clarkson recognised in WTR 1000 2026 rankings

Potter Clarkson is delighted to announce its inclusion in the 2026 edition of the World Trademark Review (WTR) 1000, a leading global guide that highlights the world’s top trade mark professionals and firms.

The EUIPO SME fund: a guide for SMEs

The Ideas Powered for Business SME Fund is a grant scheme designed to assist EU and Ukraine-based small and medium-sized enterprises (SMEs) in protecting their intellectual property (IP) rights.

13th edition of the Nice Classification now in force

The latest edition of the Nice Classification, the international system used to classify goods and services for trade mark registration, entered into force on 1 January 2026.