Edwina FitzHugh

With a strong business and commercial background, Edwina manages trade mark portfolios for a variety of clients, from start-ups to large international companies.

Edwina specialises in UK, EU and international oppositions, as well as in registry objections across jurisdictions. She advises clients on multi-jurisdictional clearance searches and how to manage their portfolios as efficiently as possible.

With a strong focus on counterfeiting strategies, she regularly works with clients to protect their brands from the growing threat of counterfeit goods, helping minimise reputational and financial risk.

Edwina manages the portfolio of one of Potter Clarkson’s flagship clients and plays a key role in supporting the UK’s creative industries, particularly advertising and marketing agencies. This interest stems from her early career experience at agencies in London and Paris.

She also runs free IP clinics for small businesses across the UK. From jewellers to specialist cycling brands, Edwina thrives on learning how different businesses operate and brings that energy to every client interaction.

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