Emmy Hunt
Emmy is a trade mark attorney and partner in Potter Clarkson’s London office. As a brand specialist, she advises clients on clearance and protection issues with a particular interest in disputes. Drawing on more than 15 years’ experience, she works across brand strategy, enforcement and global portfolio management, taking a strategic and cost-effective approach to safeguarding brand identities.
Emmy specialises in trade mark clearance, protection and enforcement. She advises on brand strategy across the UK, EU and global markets, tackling trade mark issues including the protection and enforcement of non-traditional marks, personal names, slogans, packaging and certification marks, alongside more commonly protected trade marks.
Her work extends beyond portfolio management to acting in disputes and enforcing rights, helping businesses fully leverage their brands. She has acted in contentious proceedings at the UK Intellectual Property Office (UKIPO) and the European Union Intellectual Property Office (EUIPO).
Emmy adopts a strategic approach, applying her deep industry knowledge to deliver effective brand protection solutions tailored to each client’s priorities and the markets they operate in.
Emmy is a member of the Chartered Institute of Trade Mark Attorneys (CITMA), where she serves on the pro bono working group. She is also a member of INTA and MARQUES, including the MARQUES Amicus Curiae Team.
- Managing international trade mark portfolios for UK-based automotive manufacturers and engineering businesses, including acting on behalf of INEOS Automotive in relation to the shape of its Grenadier vehicle and, monitoring and enforcement of infringements
- Supporting a leading international brand management company with its UK-based portfolio and related enforcement issues
- Advising on new brand launches across a wide range of sectors, providing clearance advice and managing filing programmes in product fields including fashion, dairy products, financial services and sporting goods
- UK Chartered Trade Mark Attorney
- Legal Practice Course, BPP
- LLB, Law with Politics, University of Birmingham
Recently taking over as head of trademarks, Emmy delivers exceptional leadership by fostering a collaborative team environment and comes praised for her “practical and pragmatic approach. Emmy is a true pleasure to work with and is very approachable.”
Prestigious brand owners also often turn to the “approachable and practical” Emmy Hunt and Chris Baume for astute strategic advice on brand protection and effective management of worldwide portfolios. “Emmy and Chris represent well-known and interesting clients. They work seamlessly with overseas associates to deliver a top-notch service.”
Baume and Hunt have each been on the scene for about a decade now and both are experts at brand strategy and portfolio management.
- WTR 1000: Prosecution & Strategy
- WWL: IP: Trademark Agents & Attorneys
About Emmy
Experience
Areas of expertise
Qualifications
Testimonials
Awards
How We Live Our Values: Collaboration
My role at Potter Clarkson gives me the opportunity to support a wide range of clients in protecting and strengthening their brands. Alongside helping clients achieve their commercial goals, I also support colleagues through the firm’s mentoring scheme and contribute to the wider community by offering free advice to members of the public and small business owners through the CITMA Clinic Scheme. Each of these roles involves working closely with others to share insight, solve problems, and achieve better outcomes together.
In My Own Words
I have always been very brand aware, enjoying good marketing and the messages that brands can convey and their impact on consumer behaviour. As I also have a love of the English language and studied law at university, it felt natural to explore the legal side of brands as a profession.
Like many trade mark attorneys, I was initially unaware of the professional route to qualification, but I was fortunate to begin in a junior role in the IP team of a law firm. I was lucky to work on interesting cases and had the support of colleagues and mentors who helped me qualify and build my experience.
One aspect of trade marks and IP law I find particularly appealing is its dynamic nature. The law develops quickly through new legislation, case law, technologies and challenges, many of which are influenced by public policy. Every case and client presents unique issues, often legally complex, which gives me the chance to really explore a business and understand what makes its brand distinctive.
It is also incredibly rewarding to gain early insight into new brands and products before they go to market, seeing and shaping the ideas that will form the brand before the public does.
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