Functional fashion: design implications for the timeless "cargo pants"
From the battlefield to “Y2K”, and now the S/S’23 runway, “cargo trousers”, or “cargo pants”, have been a British clothing staple for more than 80 years.
Trade secrets - the forgotten IP right
In this article written for FMCG CEO, Sarah explains how to identify a trade secret and - most importantly - how to keep it.
Is AI about to revolutionise foodtech?
In this special report we will examine which areas of food manufacture are benefiting from the introduction of AI and ML and look at the key considerations for maximising the value of the underlying innovation.
Could Patent Box reduce your Corporation Tax bill?
If you have created or developed a patented invention or a product that uses patented innovation, you may be eligible to use Patent Box to reduce your Corporation Tax bill.
LATEST INSIGHTS
What are the trends shaping the alcoholic beverage market?
How are the manufacturers of alcoholic beverages melding to meet their consumers’ changing tastes? Here are some of the key trends we have seen from the work we are doing with brands all over the world.
Hidden Value: The digital IP you didn't realise you have
Today every business is a digital business. If you don’t believe me, think about the following scenarios:
Hermès’ Birkin not drowned by Campbell’s soup: the MetaBirkin decision
Yesterday, French luxury fashion house Hermès won a landmark trial in the US which determined that the “MetaBirkin” NFTs infringe Hermès’ trade marks relating to its iconic Birkin bag. This is the first significant intellectual property judgment relating to NFTs, and brand owners will be delighted that it has gone their way.
The future is green: IP and marketing considerations for sustainable fashion brands
The early 21st century saw the seemingly inexorable rise of both online retail and fast fashion. Yet, recent years, as the climate crisis has deepened, have seen a challenge to this approach as consumers, retailers and fashion houses seek to put green credentials and sustainability at the forefront of their respective priorities.
Fntastic's THE DAY BEFORE trade mark application blocked: The advice is to file early!
The hotly anticipated THE DAY BEFORE from game developer Fntastic has encountered a block to its own application to register the trade mark in the USA.
MetaBirkin on trial: Hermès v Rothschild
A pivotal IP trial has just begun in the US concerning IP rights in non-fungible tokens (NFTs) related to French fashion house Hermès’ iconic Birkin bag.
Building brands: the engineering behind success
Branding is a crucial aspect of any business. The engineering sector is no exception.
Proposed changes to D&D Open Gaming Licence shakes the TTRPG Community
Changes to the D&D OGL (Open Gaming Licence) are set to rock the foundation of the TTRGP industry. What is the OGL and why are these changes causing a bigger riot than a rampaging tarrasque?
Trade mark troubles: Celebrity edition
Trade marks are like other intellectual property assets: they bring undisputed value to a business’ success. Celebrities, and the businesses behind them, are no different.
Potter Clarkson client Notpla win 2022 Earthshot Prize
We would like to pass our heartiest congratulations to our client, Notpla, who have just won the 2022 Earthshot Prize in the 'Build a Waste-Free World' category.
The next round in the trade mark battle between Iceland v Iceland
The next round in the battle between Iceland v Iceland has begun. The supermarket and the country are heading back to court to settle their long-running battle over whether the supermarket can trade mark the country’s name for their own use.