Chris Baume
Chris primarily works with FMCG and service industry clients, from start-ups to corporates, to shape and strengthen their trade mark offering. He is passionate about his clients’ brands and sectors and takes the time to understand their branding needs and business goals. That care shows in the personal touch and consistently high-quality service he delivers.
Chris is an experienced UK trade mark attorney advising clients on the full scope of trade mark matters. His work covers auditing, preliminary research and clearance searches, brand strategy and management, as well as the prosecution, maintenance and enforcement of trade mark rights in the UK, Europe and internationally.
He has worked in the IP and trade mark sector for more than 20 years. He began his career at Potter Clarkson, gaining experience in the patent support and trade mark formalities teams while studying sound engineering in Nottingham and later audio and recording technology at De Montfort University. He qualified as a trade mark attorney in 2016 at Wildbore & Gibbons, rejoining Potter Clarkson in 2018 following the firm’s acquisition.
Chris heads up the firm's Trade Mark Operations Group and is a member of the Inclusivity Group.
- Assisting a client in the defence and prosecution of multiple contentious actions in the UK and EU involving the name of a luxury car, resulting in settlement through successful mediation
- Handling the successful defence of an opposition by a well-known American television service against a UK brewery’s beer brand
- Managing global filing programmes, including IP audits, trade mark clearance advice, and prosecution through to registration
- Working with multiple parties to prepare and file third-party observations, which led to the withdrawal of a UK trade mark application for a festival name, allowing service industry and brewery businesses to continue to use the name for merchandising
- Chartered UK Trade Mark Attorney
- Postgraduate Certificate in Trade Mark Practice, Nottingham Trent University
- Postgraduate Certificate in Trade Mark Law, Queen Mary University of London
- BSc, Audio & Recording Technology, De Montfort University
The coolest and most helpful attorney I’ve ever met. If you need help or just want to ask a query about trade marks, he’s your man!
Chris is known for “representing well-known and interesting clients. He works tirelessly to ensure they are provided with the best service.”
Prestigious brand owners also often turn to the “approachable and practical” Emmy Hunt and Chris Baume for astute strategic advice on brand protection and effective management of worldwide portfolios. “Emmy and Chris represent well-known and interesting clients. They work seamlessly with overseas associates to deliver a top-notch service.”
- WTR 1000: Prosecution & Strategy
About Chris
Experience
Areas of expertise
Qualifications
Testimonials
Awards
How We Live Our Values: Collaboration
I love nothing more than helping clients achieve their commercial goals through the protection, enforcement, and growth of their brands. For me, that starts with strong, collaborative relationships that foster trust and confidence. I see my role in their brand’s story as working alongside them, always asking how I can best serve and add value to what they aim to put out into the world. That begins with ensuring their brand protection aligns with the trajectory of their business.
In My Own Words
Having worked in this industry for over 20 years, I’m proud to say that no day and no client is ever the same. That variety is ultimately what makes the job so interesting.
Getting to work with innovative and equally passionate clients and colleagues has kept me energised throughout those years. Even taking a year’s sabbatical in 2023 to travel the world didn’t change my passion, focus, or desire to do this work.
I think that says a lot about the diversity of the clients I work with and the relationships I’ve formed over the years.
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WTR 1000: The World's Leading Trademark Professionals 2024
