Yaroslava Kudrina

Associate - Attorney at Law

What was your first ever job?  

McDonalds when I was 18. I worked there for a year before I went to law school.  

How did you get involved in intellectual property and what first attracted you to the field? 

At McDonalds I learned about franchising as some of the company’s outlets were franchised and some were owned. Franchising is closely linked to licensing and licensing of intellectual property is at the heart of a franchise contract as it allows franchisor to use and control the brand.  

I think that this must have been my first encounter with IP, where I saw how large, valuable and global IP law could be.  

When did you join Potter Clarkson and why? 

After I graduated from law school I started directly working with IP and trademarks specifically. This scared me a bit as I so rapidly narrowed my legal expertise to IP, one of many fields of law. This is when I decided to join Microsoft. Being one of two company lawyers in Sweden allowed me to work and advise on a range of different legal fields and develop knowledge in other fields of law besides IP. But truthfully, I think I needed a break from IP to realise how much I missed it. Microsoft was a great opportunity and it gave me insight that I wanted to continue working with law on a multinational scale and that is when I read about Potter Clarkson opening an office in Stockholm. I joined the firm’s Stockholm team in May 2019 as the first associate.  

What is your area of speciality and why did you choose it? 

My area of speciality is trade marks. 

I decided quite early that I wanted to write my thesis about IP law.  

After working at NK, a luxury department store, I met with several brand owners and it inspired me to see how passionate they were about the brand – the trademark, product and associated brand reputation. I also saw their interest in being creative with the brand and its marketing. 

That is why I wanted to write about the new regulation for trademarks, which amongst other things opened the possibility to register new types of marks called non-traditional trademarks such as multimedia marks for example. I later started working in the company that was the first one to apply for a non- traditional trademark in the EU according to the new regulations. 

What does a typical day in your role entail and what do you most enjoy about it/find most challenging? 

As the firm’s Stockholm office is celebrating its first year in January 2020, the main focus this year has been on business development. I enjoy this part of the role as it gives me both space to work with IP law but also to learn about how to push and develop a business forward. Ultimately, no two days are ever the same in this profession! 

What has been the highlight of your career at Potter Clarkson so far? 

There are many highlights, like participating in conferences and writing published articles but overall, the best thing has been the opportunity to work with interesting and knowledgeable colleagues both in Sweden and abroad. 

What advice would you give anyone looking to enter the field? 

Find out which area of IP you are most passionate about and what you really want to do, then go for it!