Paola Monaldi
Paola helps clients protect their brands from online threats through tailored monitoring and enforcement strategies that deliver measurable ROI. Drawing on her experience in the SaaS sector, she helps strengthen brand integrity across complex digital ecosystems and believes technology delivers its greatest value when paired with human empathy.
Paola helps clients maximise the value of their IP portfolios by leveraging brand intelligence to support IP acquisition, commercialisation and brand protection, including licensing and regulatory compliance.
Coming from the SaaS sector, she complements Potter Clarkson's legal expertise as a technologist and data specialist. Working closely with the trademark, patent and litigation and licensing teams, she leads online monitoring and enforcement services, helping clients protect revenue and reputation across international markets.
Paola is passionate about delivering scalable, cost-effective solutions that align with business priorities and create value where it matters most. She enjoys working as an extension of her clients' teams, bringing together diverse talent and subject-matter expertise to deliver the best possible service.
- Designing and implementing online brand protection programmes for clients across multiple industry sectors
- Leveraging online intelligence to support investigations and enforcement actions in collaboration with law enforcement agencies
- Working with platforms and intermediaries to improve IP protection policies and technical measures
- Producing intelligence and insights to support policy development and advocacy initiatives
Industries
- BCS International Diploma in Business Analysis, Chartered Institute for IT
- MPhil in Film Studies, University of St Andrews
- MA in ICT, Web & Multimedia Production, University of Bologna
About Paola
Experience
Areas of expertise
Qualifications
Testimonials
Awards
How We Live Our Values: Excellence
I believe in excellence - good enough is simply not enough.
I also believe excellence can only be achieved through teamwork, open communication and a genuine commitment to diversity. By diversity, I do not just mean different academic or professional backgrounds, but also the cultural experiences, perspectives and individual qualities that make us unique.
These differences help us think differently, spot what others may overlook and support one another in areas that come naturally to some but are more challenging for others. Recognising and valuing those differences is, in my view, essential to achieving excellence as a team.
In My Own Words
Over 10 years ago, I was approached by an agency about an IP Protection Analyst role that I didn't think I was qualified for. At the time, I was based in Cambridge, working in the gaming industry, where I also felt like an imposter because I had never been a gamer myself. I decided to give it a shot - and loved it.
I realised I was doing something meaningful by supporting brands and creators who invest so much time and effort into building their reputation, only to see it exploited by bad actors involved in counterfeiting, piracy and scams.
Today, my role is to help brand and content owners maximise the value of their IP by making strategic use of technology, data and resources to deliver both short-term risk mitigation and long-term brand equity.
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