Maximising value for a heritage brand

Summary

Iconic clothing brand, Belstaff, is a long-standing client of the Potter Clarkson trade mark team, who manage this significant portfolio of more than 500 marks.

With a pedigree dating back almost 100 years, Belstaff is renowned for its high-quality outerwear. With a loyal and dedicated following, the brand is much-loved by discerning consumers - even Pope Benedict XVI had his own exclusive Belstaff parka jacket.

As well as providing comprehensive support on the management of such a sizeable portfolio, the Potter Clarkson team has played an instrumental role in auditing and streamlining the brand’s IP assets since it was acquired by Ineos - also a client of the firm - in 2017.

Value delivered

Potter Clarkson has helped Belstaff to focus on its most important brand assets, bringing costs savings while also maximising the most valuable elements of the portfolio.  Adept at working with groups of companies like Ineos, where there are multiple collections of trade marks, the team has ensured Belstaff is protected in the context of the wider group’s activities.