Potter Clarkson Food & Drink Hub

From first recipe to supermarket shelf, how to protect and maximise the value of what you have built.

Food and drink is a competitive global market, and the risks to your brand have never been higher. Your IP is what keeps your products yours. It also makes your business more attractive to investors, retailers and partners.

Our multidisciplinary team brings together trade mark attorneys, patent attorneys, design attorneys and IP solicitors, so you can get the advice you need from one source. We work with heritage brands, growing businesses and ambitious start-ups, from craft breweries to household names.

Our food and drink services covers the full range of IP, so every part of your business is protected, not only the brand.

We help you protect your brands and packaging with trade marks and designs, secure new products and production methods with patents, and safeguard your recipes and know-how as trade secrets. We also draft the supply, distribution and licensing agreements that protect and commercialise your IP, and review your labelling and advertising claims.

Once your rights are in place, we monitor the market, including through our online brand protection service, and act when someone copies or infringes them. We can defend your rights before IP offices and in court, with trusted associates supporting you around the world.

We offer tailored client solutions at every stage, and many come at a fixed price. These include Safeguard, our trade secret audit, and our fixed-price IP packages for start-ups, SMEs and investors.

Brand clearance and trade mark registration
Design rights for packaging and products
Patents for new products and processes
Trade secrets and confidentiality
Commercial agreements and licensing
Enforcement and defence
Portfolio management, due diligence and valuations
Online surveillance and domain names

Meet the trade mark attorneys, patent attorneys, design specialists and IP solicitors who make up our food and drink team.

Working closely across disciplines and jurisdictions, our team delivers clear, actionable and commercially focused advice, from first recipe to retail shelf. They can act directly before the UKIPO and EUIPO, as well as in Ireland, Sweden, Denmark, Norway and Finland, supported by trusted overseas associates for other global jurisdictions.

We bring our expertise from all areas of IP law—patents, designs, trade marks, copyright, litigation, and licensing—to provide IP consultancy tailored to your needs with clear and measurable outputs.

Our approach is built around four key stages: Identify. Protect. Commercialise. Enforce.

At each stage, our attorneys and IP solicitors work together to help you set your IP strategy, manage your portfolio, commercialise your rights and take action where needed. The roadmap below shows how these stages play out as your business grows.

Our Food & Drink Insights

From products, to white papers and industry news. A selection of handpicked industry specific material can be found below.

Client Solution
iProvidence
Online brand protection
Ceiling-mounted dome security camera with a white and yellow housing and visible infrared LEDs around the lens.
iProvidence
Client Solution
Kick-StartiP
Strategic IP audit
Orange paper airplane leading a group of white paper airplanes on a blue surface.
Kick-StartiP
Client Solution
LandscapeIP
Stratgic IP insight
LandscapeIP
Client Solution
RaiseIP
Get investor ready
Neon yellow light tubes arranged in a rising zigzag pattern on a metal frame, set in a tiled underground corridor.
RaiseIP
Client Solution
SafeGuard
Trade secrets protection
Person wearing a beige coat holding a yellow umbrella walking on a wet park pathway surrounded by trees.
SafeGuard
Client Solution
SafeLaunch
Trade mark clearance search
Space shuttle launching into a starry night sky with bright flames and smoke below.
SafeLaunch
Resource
IP Starter Pack
For food & drink businesses
IP Starter Pack
Resource
Beer, wine, and spirits
Maximising the value of your alcoholic beverages
Person holding up a glass of amber beer with foam on top in a brewery setting.
Beer, wine, and spirits
Resource
Six steps
To getting an investor-ready IP strategy
Six steps
Resource
IP Anatomy
Of a beer bottle
IP Anatomy
Resource
From recipe to revenue
An IP roadmap for success in the food and drink industry
From recipe to revenue
Resource
Fashion IP Starter Pack
From sketch to store, don’t let anyone cut from your cloth
Model walking away on a runway wearing a long white dress with long sleeves in a minimalist setting.
Fashion IP Starter Pack
News
The growth of plant-based foods: lessons from the FDA’s draft guidance and opportunities for the EU
The growth of plant-based foods: lessons from the FDA’s draft guidance and opportunities for the EU
News
The rise and rise of functional chocolate
The rise and rise of functional chocolate
News
The importance of transparent vegan labelling and the risk of greenwashing in the chocolate industry
The importance of transparent vegan labelling and the risk of greenwashing in the chocolate industry
News
Alt-chocolate: How confectioners are finding more sustainable ways of producing chocolate
Alt-chocolate: How confectioners are finding more sustainable ways of producing chocolate
News
The impact of healthwashing: Why honest labelling matters in the confectionery industry
The impact of healthwashing: Why honest labelling matters in the confectionery industry
News
The rising tide of seaweed patents
The rising tide of seaweed patents
News
Is it becoming more relevant to avoid greenwashing?
Is it becoming more relevant to avoid greenwashing?
News
Fashion, sustainability and innovation: fashion brands paving the way for a greener future
Fashion, sustainability and innovation: fashion brands paving the way for a greener future
News
EU’s olive oil counterfeiting raid raises huge intellectual property concerns
EU’s olive oil counterfeiting raid raises huge intellectual property concerns
News
EUIPO launches its Geographical Indication Hub: Do you understand the importance of the origin of a product?
EUIPO launches its Geographical Indication Hub: Do you understand the importance of the origin of a product?
News
What is healthwashing and what is a claim?
What is healthwashing and what is a claim?
News
Greenwashing: A persistent challenge to achieving sustainability
Greenwashing: A persistent challenge to achieving sustainability
News
Safeguarding investments: The value of IP due diligence in food & drink
Safeguarding investments: The value of IP due diligence in food & drink
News
Attracting investors: The role of intellectual property in food & drink
Attracting investors: The role of intellectual property in food & drink
News
Danish companies challenged for misusing geographical indications in the latest phase of Operation Opson
Danish companies challenged for misusing geographical indications in the latest phase of Operation Opson
News
What’s brewing in the field of fermentation?
What’s brewing in the field of fermentation?
News
How do certain brands get away with lookalike products?
How do certain brands get away with lookalike products?
News
Taco John's abandons 'Taco Tuesday' trade mark in Taco Bell dispute
Taco John's abandons 'Taco Tuesday' trade mark in Taco Bell dispute
News
British blue cheese champions: why IP matters for ‘the most delicious blue cheese in the world’
British blue cheese champions: why IP matters for ‘the most delicious blue cheese in the world’
News
How can trade secrets help maximise the value of a food and drink business?
How can trade secrets help maximise the value of a food and drink business?
Speak to our food & drink team

Get in Touch with our Food & Drink Team

Want to talk through your brand, your recipes or your next launch? Get in touch with us today and find out how we can support you.

Chris Baume
Amy Mead
Elizabeth Barttelot
Byron Raw
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