Trade Marks

Helping to develop and defend one of your business's most valuable, recognisable assets: your brand.

A trade mark registration is one of the few IP rights without a lifespan, so careful protection and management is essential. Our trade mark group works with brands belonging to some of the world's leading companies, spanning every commercial sector: from food and drink and fast-moving consumer goods to health and personal care, textiles, finance, and online gaming.

Our experience of looking after trade mark portfolios in private practice and industry means that we can not only provide specialist advice – we can also represent you directly before the UK Trade Marks Registry, and in the case of European Union Trade Marks, the European Intellectual Property Office (EUIPO).

Services we offer include:

  • Helping you create and action global branding strategies
  • Advising on selection of trade marks and domain names
  • Filing and prosecuting trade mark applications to registration

Competitor activity
As well as handling your trade mark portfolio, we can help you keep an eye on your competitors’. For example, we can:

  • Conduct searches and watches on third-party trade marks
  • Advise on infringement and validity issues
  • Manage trade mark disputes, including UK and EUIPO oppositions and litigation.